TikTok aims to provide new features to encourage users to take a break from scrolling endlessly through short-form videos on the site, in response to public pressure on tech companies to address excessive social media usage.
In a blog post published on Thursday, TikTok said that in the coming weeks, users will be able to set individual time restrictions for how much uninterrupted time they wish to spend using the app before being reminded to take a break.
TikTok formerly alerted users if they spent more than 40, 60, 90, or 120 minutes each day on the app.
"These reminders will encourage consumers to take a break after a particular period of uninterrupted screen time, which they can configure as they like," Jordan Furlong, a product manager for TikTok's digital well-being, stated in a blog post.
The prompt will say, "Break reminders help you feel more conscious and balanced on TikTok," according to the business.
A new screen time dashboard will also provide users with information on how much time they spend on TikTok, such as daily summaries, the number of times they launched the app, and a split of daytime and evening usage.
Users between the ages of 13 and 17 will receive "digital well-being cues" if they use the app for more than 100 minutes in a single day, according to the business. "
The next time users open the app," Furlong said, the prompts will "remind them of our screen time limit feature." ( It's unclear how TikTok came up with the 100-minute threshold for teen screen time intervention.)
TikTok did not reply to a request for comment right away.)The changes come following months of pressure on social media firms to do more to support users' mental health in the digital era, as politicians and campaigners analyze platforms' mental health consequences on younger users.