Snapchat adds chatting and video calling to the web

Through a new web app, Snapchat is bringing capabilities like snapping, talking, and video calling to desktop computers for the first time.

This expands the company's service beyond smartphones.

You can call pals on a PC using Snapchat for Web by logging in with your Snapchat account.

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The web platform is the first big feature introduction since Snap launched its paid tier in June, and at first it will only be accessible to Snapchat Plus customers.

Access will be granted initially to subscribers in the US, UK, Canada, Australia, and New Zealand.

Only Google's Chrome browser will work with Snapchat; Apple's Safari will not.

Although Snapchat was designed as a visual-first messaging software, Nathan Boyd, the head of messaging product, claims that an online version makes sense because more of its users use desktop computers.

With Snap's AR Lenses soon available, Snapchat for Web allows users more room to chat and phone in the same window.

In direct rivalry with Discord and WhatsApp from Meta, which is also available on desktop, is the web version of Snapchat.

Boyd claims that every month, 100 million users use Snapchat to make calls to one another, talking for an average of more than 30 minutes per day, and that people often communicate with one another before deleting the app.