Microsoft continues to invest in gaming and Xbox by purchasing Activision Blizzard for $68.7 billion.
This acquisition has given Microsoft access to some of the most popular game franchises in the world, including Call of Duty, World of Warcraft, and Destiny.
Microsoft has acquired a gaming company called Playground Games, which has produced some of the most popular video games in the world. One of these games is Forza Horizon 4, which has been a hit with players and critics alike.
Activision Blizzard is a game developer and publisher that has been around since 1979. They have created some of the most popular games in recent history such as World of Warcraft and Call of Duty. The company also has a strong presence in esports with their Overwatch League and Call of Duty Pro League.
In a conference call with investors on Tuesday, Microsoft CEO Satya Nadella remarked. “Together with Activision Blizzard, we have an incredible opportunity to invest and innovate to create the best content, community and cloud for gamers,”
With its acquisition of Activision Blizzard, Microsoft is positioning itself as one of the next significant entertainment companies, despite Activision's history of a toxic work culture. Microsoft has been steadily increasing its efforts in the video game industry to help them stay on top, and their most recent investment in Activision was one that they were really excited about. They believe that this will position them to lead the way into the future of video gaming.
Microsoft will keep Michael as CEO of Activision as they wait for the deal to be done. Once it is over, Microsoft said that they'll put him as a part of the Xbox Head team and should make a positive impact on gamers. The Wall Street Journal tweeted this evening that Kotick will be leaving Activision once Microsoft's acquisition is complete. This news comes as a shock to many industry insiders, who are scrambling to find out more about the situation.
Microsoft's shares are valued at more than 32 times Activision's purchase price. Microsoft is doing better than ever and it shows with the market value of the company. Microsoft's share price fell nearly 2% following the news to $302.65. As of today, Microsoft has risen 40% in value over the past year.